by basics

cuteness in soft merino wool & organic cotton

check out our NEW AW24 look book

slow fashion childrenswear

mindfully made essentials .. made to order .. in a world of colours .. an ethical approach & zero waste policy

it’s ... so easy to love ♥

become a retailerbecome a retailer

a retailer

endless possibilities

mix & match .. any style ..any colour

it’s all up to YOU !!

mindfully made
essentials for
your little one

a 360° ethical approach

we strive for ethics all the way

we're dedicated to enhancing the lives of
everyone involved in our process – from the artisans crafting our clothes to
the children who wear them

we've chosen to use organic cotton materials, mulesing
free merino wool and overall OEKO-TEX® certified
garments, ensuring safety and sustainability

therefore, 360° is an ongoing process ... join us on our journey ♥

YES !!
we reduce waste

we cut our wool by hand .. reusing patterns repeatedly ..

the cut-offs are either used for smaller styles
or unravelled at a nearby factory and reused ..

we do not want anything to go to waste ..