our story

our story

petit by basics is a part of by basics, a danish company rooted in the nordic heritage that upholds old virtues and high ethical standards.

in 2015, a team of passionate individuals founded the company with a mission to create uncompromising and timeless essentials for everyday wear - today, the company is present in more than 20 countries and has its own factory in poland.

at petit by basics, we believe in the importance of respecting natural materials and the people who make them. we prioritize producing goods based on craftsmanship and good working conditions, and we exclusively use eco-friendly materials. our entire collection is made from natural fibers, including mulesing-free merino wool and organic cotton, and all our products are oeko-tex 100 certified.

we specialize in producing essentials for girls and boys up to 8 years old. our permanent collection offers up to more than 65 colors, with a focus on comfort and quality.

at petit by basics, we're proud of our heritage, our values, and our commitment to ethical and sustainable children's wear. we believe that we can make a difference, one garment at a time, by prioritizing craftsmanship, quality, and respect for people and the environment

all in all - very easy to love ♥

we believe in...

passion – we are devoted and sincere in everything we do

ethical mindset – we encourage only to buy what you need

craftsmanship – local artisans make our clothes

design – we design for small folks ... to wear - love and re-love

the 3 c's

we are firm believers in community, consciousness, and craftmanship:

two of the greatest joys of having a small, independent business are the people and our partners.

petit by basics was build on the same foundation as by basics - and was built by not only our blood, sweat, and tears but with the help and support of our families, colleagues, and customers

every day, people are bombarded with impressions and decisions to make - one of our goals is to make your choice in shopping more straight forward and transparent - therefore, all petit by basics products are ethically made with a sustainable focus:

animal welfare

no use of harmful chemicals

an ”only buy what you need” approach

social responsibility

we believe in reducing waste as much as possible - why we have a "zero waste" philosophy - for instance, we cut our merino wool by hand - reusing patterns repeatedly - the cut-offs are upcycled for smaller styles and accessories or unravelled at a nearby factory and given a second chance ... we say "to good to go"

we seek our inspiration from the nature, the city, what we eat, see, and feel

we only use natural and biodegradable materials

we treasure the old traditions of craftsmanship through the details of our goods

we have our own production facility in poland - employees are treated with respect, fair and competitive salary with no piecework and with solid healthcare programs

a 360° ethical way of working

we have so much we would like to tell you

petit by basics is committed to creating a positive impact on society and the environment. our 360-degree ethical philosophy begins with the selection of raw materials. we choose manufacturers from an ethical and environmental perspective, ensuring that materials are oeko-tex certified, all cotton is organic, and all wool is mulesing-free. we also require our subcontractors to have specific certifications to ensure ethical production and a good working environment.

when it comes to production, we take full responsibility and control over the entire process, from design to delivery, to ensure that we are meeting our high standards of ethics, sustainability, and quality. our employees, the environment, and the quality of the output are the top priorities in our production process. we have a skilled production team in poland, a local team in portugal, and long-lasting partnerships with our producers in portugal and denmark. we regularly visit the facilities to ensure that everything is done properly and every person is treated correctly and ethically.

at petit by basics, we strive for long-term partnerships with all stakeholders, including our agents and the stores selling our brands. we work together as a team to find the best possible solutions, treating each other with respect and honesty. we believe that taking shortcuts is not an option and that everything should be done properly, keeping people and the planet as our focus.

we are committed to creating timeless and mindfully made essentials for your little ones. our products are designed to last and can be passed down through generations, promoting sustainability and reducing waste. we are constantly working on improving our sustainability practices and minimizing our environmental impact. we have a zero-waste philosophy and upcycle leftover materials for accessories. our hang tags and promotional materials are made with munken cradle to cradle and fsc-certified paper, all made in europe.

in conclusion, petit by basics is proud of its 360-degree ethical philosophy, which sets us apart in the fashion industry. we are committed to making a positive impact on society and the environment, and we believe that every step counts. together, we can make a difference and create a better tomorrow for our children and future generations.

what's not to love ♥