petit by basics is a proud extension of by basics, a danish lifestyle brand deeply rooted in traditional values

founded in 2015, by basics emerged from the passion of a committed team, dedicated to creating ethical and consistently high-quality basic apparel

we're dedicated to crafting only the finest products, ensuring each piece meets our stringent standards for quality and comfort

our clothing is made from natural materials and produced right here in the EU in our own factory

inspired by the warm, inviting spirit of danish design and the scandinavian lifestyle, our fashion philosophy centers on lasting comfort and longevity

we champion 'slow fashion,' creating classic, timeless pieces designed to outlast passing trends and stay stylish through every season

the founding team of by basics includes :

klaus christiansen, ceo, responsible for supply chain and sales. has worked within the textile industry formore than 30 years – as well as a salesman and as an independent sub-supplier for different danish brands

peter grensteen, coo, responsible for sales and administration. holds more than 20 years of experience in administration and business development

anne dorte thøger, cdo, head of design and product management. responsible for product development and design. she has served many years as a designer for various danish brands – until she went independent together with klaus in 2002

gitte borup, cmo, head of marketing and so-me. responsible for promotion activity, content, and mediaplatforms. similar to anne dorte, gitte has several years’ experience in design and interior styling